South Korea

South Korea offers a rare blend of experiences that few destinations can match. This dynamic peninsula nation has transformed itself into one of Asia's most exciting travel destinations, where 5,000 years of history coexist with cutting-edge innovation. Whether you're drawn by the global phenomenon of K-pop and K-drama, the UNESCO World Heritage palaces, or the promise of exceptional cuisine, Korea delivers an unforgettable journey that appeals to culture seekers, food lovers, and modern explorers alike.

Key Factors

At a Glance

  • 01

    Geography 

    Spanning 100,210 km² (about the size of the UK) on the southern Korean Peninsula, South Korea is 70% mountainous with 2,413 km of coastline.

  • 02

    Population & Cities

    Home to 52 million people, South Korea's capital Seoul hosts 26 million in its metro area, with other major cities including Busan, Incheon, Daegu, and Daejeon.

  • 03

    Official Language

    Korean (Hangul script) is the official language, with English spoken in major tourist areas of Seoul and other cities, though proficiency remains limited nationwide.

  • 04

    Currency & Costs

    The Korean Won (₩) is the official currency, with an exchange rate of approximately £1 to ₩1,700, and travelers can expect moderate to high costs, particularly in Seoul.

  • 05

    Seasonal Climate 

    South Korea experiences a temperate monsoon climate with four distinct seasons, with spring (March-May) and autumn (September-November) offering the most pleasant conditions for travel.
SEOUL
SEOUL
Ancient palaces, modern energy, and vibrant K-culture
Seoul seamlessly blends centuries of heritage with modern energy. Explore grand palaces like Gyeongbokgung, wander traditional hanok neighborhoods, and experience the buzz of contemporary districts from Gangnam to Hongdae. With world-class cuisine, efficient transport, and year-round appeal, Seoul offers the perfect introduction to Korean culture—from serene temples to K-pop hotspots, all within one captivating city.
Busan
Busan
Vibrant coastal city with colorful villages and seafood
Discover Busan, Korea's vibrant port city where mountains meet the sea. Explore the iconic Gamcheon Culture Village with its rainbow-colored houses, visit the serene Haedong Yonggungsa Temple perched on coastal cliffs, and stroll through the bustling Jagalchi Fish Market. Enjoy panoramic views from Busan Tower, relax on Haeundae Beach, and immerse yourself in the local culture at traditional markets and modern shopping districts. Busan offers a refreshing contrast to Seoul with its laid-back coastal atmosphere and rich maritime heritage.
Jeju
Jeju
Korea's largest island paradise
Jeju Island is South Korea's premier island destination, renowned for its dramatic volcanic terrain including Hallasan Mountain, the country's highest peak. Visitors can explore lava tube caves, relax on black sand beaches, discover traditional haenyeo (women divers) culture, and enjoy fresh seafood. The island's subtropical climate, stunning coastal roads, and unique natural attractions like Seongsan Ilchulbong (Sunrise Peak) make it perfect for both adventure seekers and those looking for a relaxing getaway.
Jeonju
Jeonju
Cultural capital of hanok villages, bibimbap, and traditional arts
Jeonju is a historic city in North Jeolla Province, South Korea, renowned for preserving traditional Korean culture. The city's crown jewel is Jeonju Hanok Village, home to over 800 traditional Korean houses where visitors can experience authentic Korean architecture, crafts, and lifestyle. As Korea's culinary capital, Jeonju is the birthplace of bibimbap and offers exceptional traditional cuisine. The city hosts the prestigious Jeonju International Film Festival and is a UNESCO City of Gastronomy. Located 240 km south of Seoul, Jeonju makes an ideal 1-2 day cultural immersion destination for travelers seeking authentic Korean heritage, traditional arts, and world-class local food experiences.
Boseong
Boseong
Iconic green tea plantation
Boseong is celebrated as the green tea capital of Korea, home to the iconic Daehan Dawon Tea Plantation where emerald-green tea fields cascade down rolling hillsides in perfectly manicured rows. Visitors can walk through the fragrant tea terraces, sample fresh green tea and tea-infused treats, and learn about traditional Korean tea culture. The area is especially beautiful during spring when new tea leaves emerge, and offers photo opportunities at every turn. Beyond tea, Boseong features charming rural landscapes, the scenic Yulpo Beach with green tea foot baths, and the annual Green Tea Festival celebrating the region's heritage.
Suncheon
Suncheon
Wetlands and golden reed fields at eco-capital
Suncheon is a coastal city in South Jeolla Province, South Korea, celebrated as the nation's ecological capital. The city's crown jewel is Suncheon Bay National Garden and Wetland Reserve, Korea's largest coastal wetland and a UNESCO-recognized site featuring spectacular reed fields and world-class birdwatching. The bay's sunset views over endless golden reeds are iconic. Suncheon also preserves Naganeupseong Folk Village, a well-maintained Joseon Dynasty walled town. Located in southwestern Korea near Boseong, Suncheon offers nature lovers and eco-tourists an authentic experience of Korea's coastal ecosystems, traditional culture, and sustainable tourism practices.
Geoje
Geoje
Coastal cliffs and botanical gardens on island escape
Geoje is South Korea's second-largest island, located off the southern coast in Gyeongsangnam Province. Connected to the mainland by bridge, Geoje offers spectacular coastal scenery including the famous Windy Hill with its clifftop wind turbines, Haegeumgang's dramatic sea-eroded rock formations, and Oedo Botania, a stunning Mediterranean-style botanical garden island. The island is also home to a significant Korean War POW camp historic site. As one of Korea's major shipbuilding centers, Geoje blends industrial heritage with natural beauty. Just an hour from Busan, the island is ideal for travelers seeking coastal drives, island-hopping adventures, fresh seafood, and breathtaking ocean vistas along Korea's southern maritime route.

Special Experiences

Experience the captivating duality of South Korea—a land where centuries-old palaces stand alongside cutting-edge cityscapes, and time-honored traditions blend seamlessly with contemporary K-culture. From Seoul's majestic royal heritage to Busan's stunning coastal beauty, our curated tours offer intimate access to Korea's most treasured sites and hidden gems.

Joseon Dynasty History

Joseon Dynasty History

Witness the grandeur of Korea's royal past at Gyeongbokgung Palace, including the traditional Guard Changing Ceremony—a scene straight from historical K-dramas.
Haenyeo Culture Encounter

Haenyeo Culture Encounter

Witness the legendary haenyeo (female divers) at work along Jeju's coast and visit traditional haenyeo villages on the Olle Trail, connecting with the island's unique maritime h...
Hanok Café Alley

Hanok Café Alley

Explore charming cafés and boutique shops nestled in traditional hanok houses, where heritage architecture meets modern Seoul style.
K-Drama Scenes Come to Life

K-Drama Scenes Come to Life

Visit iconic filming locations and experience the romantic settings you've seen in your favorite Korean dramas. Walk through historic palaces, scenic coastal paths, and charming...
Korean Local Cuisine

Korean Local Cuisine

Savor authentic Korean flavors, from sizzling street food in Myeongdong to traditional dishes that showcase Korea's rich culinary heritage.
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  • 3-Day JEJU Nature Tour

    3-Day JEJU Nature Tour

    3-Day JEJU Nature Tour
    £640
  • 6-Day Seoul & Busan Heritage & Coastal Tour

    6-Day Seoul & Busan Heritage & Coastal Tour

    6-Day Seoul & Busan Heritage & Coastal Tour
    £1,470
  • 4-Day Seoul K-Culture & Heritage Tour

    4-Day Seoul K-Culture & Heritage Tour

    4-Day Seoul K-Culture & Heritage Tour
    £780